Digital Out of Home
Software &
Programmatic DOOH
42 Digital Signage delivers a complete Digital Out of Home platform — from programmatic ad integration with Hivestack and Shinka, to audience measurement with Quividi, and a built-in campaign management and reporting utility that gives DOOH operators full control of their network.
DIGITAL OUT OF HOME APPLICATIONS
A complete DOOH platform
for serious operators
42 Digital Signage gives DOOH media owners and operators every tool they need to run
a profitable, measurable out-of-home advertising network.
Programmatic DOOH Integration
Integrate your DOOH screen network with leading programmatic platforms to automate ad buying and selling, maximise fill rates, and access premium advertising demand from global brands and agencies.
- Hivestack supply-side integration
- Shinka programmatic marketplace
Audience Measurement with Quividi
Prove the value of your network to advertisers with real audience data. 42 Digital Signage integrates with Quividi for camera-based audience measurement — delivering anonymous impression counts, dwell time, and demographic insights.
- Quividi audience analytics integration
- Anonymous impression and dwell time measurement
- Age and gender demographic estimation
- Advertiser-ready audience reports
- Privacy-compliant GDPR/CCPA configuration
Campaign Management & Reporting
42 Digital Signage includes a built-in campaign management and reporting utility — purpose-built for DOOH operators. Manage direct and programmatic campaigns, set scheduling rules, and produce proof-of-play reports for advertisers.
- Campaign creation and trafficking
- Direct and programmatic inventory management
- Proof-of-play reporting for advertisers
- Post-campaign analysis and reconciliation
- Reduces perceived wait time by up to 35%
Screen Network Management
Monitor, manage, and maintain your entire screen network from one platform. See screen status, content delivery health, and uptime metrics for every display in your network — in real time.
- Real-time screen health monitoring
- Content delivery confirmation
- Remote screen reboot and diagnostics
- Network segmentation by location or zone
- Hardware-agnostic — Samsung, LG, BrightSign & more
Dynamic & Contextual Ad Serving
Serve the most relevant ad creative at the right time and location using dynamic triggers — weather, time of day, live events, and audience data. Maximise campaign performance and justify premium CPM rates.
- Weather-triggered content serving
- Daypart and time-based ad scheduling
- Event and sports score triggered content
- Location and contextual targeting
- Live data feed integration for triggers
Revenue Optimisation Tools
Maximise the revenue potential of every screen in your network with floor pricing controls, yield management tools, and fill rate optimisation — balancing programmatic, direct, and house ads intelligently.
- Direct vs. programmatic yield balancing
- House ad fill for unsold inventory
- Inventory availability dashboard
- Advertiser portal for self-serve booking
- Revenue forecasting and pacing tools
HOW IT WORKS
Up and Running Quickly
every step of the way.
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